A short story about us
At Amplicity, we envision a future where every smile is empowered by science, supported by technology, and sustained by care. We strive to redefine oral hygiene by creating innovative, clinically validated products that not only elevate personal wellness but also promote sustainable living and national self-reliance. Our dream is to lead a global shift - from outdated brushing habits to smarter, dentist-endorsed routines - starting in India, and expanding to every corner of the world where better health begins with a brush.
Vision
Mission
At Amplicity, we are committed to making oral health smarter, safer, and more sustainable for everyone. We design products that blend clinical precision with user-friendly innovation — starting with our electric toothbrush that automates dentist-recommended brushing techniques. We partner with dental professionals, empower students, and drive eco-conscious practices to create a holistic impact — not just in hygiene, but in health education, accessibility, and responsible living. By building proudly in India, we aim to inspire self-reliance, elevate care standards, and redefine how the world approaches personal wellness — one brush at a time
Problems with Traditional Brushing
Improper Technique
96% of people don't use correct brushing motions. This leaves plaque behind, gingivitis or gum recession
Poor Results
Inadequate brushing leads to cavities. Gum disease affects 47% of adults over 30.
Time Consuming
Most people spend less than 45 seconds brushing. Dentists recommend minimum 2 minutes.
Modified Bass Technique - the most widely recommended method by dental professionals
Position at 45° Angle
Dentists recommend placing bristles at the gumline. This angle reaches beneath gum tissue.
Gentle Vibration
Small circular motions dislodge bacteria. This motion cleans between teeth effectively.
Systematic Coverage
Move methodically through all surfaces. This ensures complete cleaning of every tooth
”A few moments later, my mirror is sprayed with white flecks of toothpaste and my brush is on the floor. In my enthusiasm I have somehow fumbled the brush, scraped the hard bamboo head across my gums and dropped it.
Undeterred, I give my toothbrush a brisk wash and try again, this time more tentatively. The small, brisk-but-gentle movements that Hirschfeld carefully described to me are surprisingly difficult to emulate. As a right-hander, it feels something like attempting to write in neat cursive script with my left. By the time I've painstakingly negotiated my entire gum line – upper, lower, inside and out – with an attempt at the modified Bass, I check my little green hourglass. My two minutes are up, who knows how long ago, and I haven't even started flossing yet..”
”The Modified Bass Method is the most recommended method for excellent cleaning, but this brushing movement is difficult to master and repeated patient reinforcement is required”
”The disadvantages are similar to that of the Bass Technique where overzealous brushing can damage the gum line. Besides a good level of wrist dexterity is needed."
Modified Bass: Perfect Technique, Tough to Master
Automating the Modified Bass Technique
Sweeping at different angles
Sonic vibrations dislodge plaque, Sweeping motions remove it – automating the modified bass technique.
Precision Cleaning Technology
Targets difficult areas between teeth. Removes plaque from below gum line effectively.
Sonic Vibrations Power
Generates 48,000 vibrations per minute. Creates micro- bubbles that clean beyond bristles
97% Plaque reduction compared to 43% with manual brushing
Designed to Provide
93% Oral Coverage covering Interdental, Third Molar and Gingival Margins
3X more effective than manual toothbrushes
Precisely replicate hand movements in the Modified Bass Method
Tailored for afforability, safety and accessibility